Promoting Covid19 Vaccine Campaign in Saudi Arabia Essay
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Faculty of Business Studies Arab Open University Marketing & Society B324 Tutor Monitoring Assignment (TMA) FALL 2021-2022 B324 TMA FALL 2021-2022 Page 1 In order to conduct your analysis, pick a new social marketing campaign in your country. Pick a campaign/organization about which you can obtain information. Examples of social marketing campaigns include, but are not limited to: Anti-smoking or anti-tobacco campaign – Anti-drug – Antitobacco campaign –Tackling the issue of drinking and driving – Promoting road safety – Promoting railroad station safety – Promoting exercise and healthy eating – Water rationing – Endangered species awareness – Anti-bullying – Waste management and recycling – Anti-littering – Reducing disposable plastic bag use in favor of reusable bag use – Reducing paper use, especially paper towel use – Encourage food donations to poor, disadvantaged people – Tackling health-related illnesses/sicknesses/diseases such as Covid-19, cancer, etc. – Helping displaced people which are affected by natural disasters: e.g. hurricane, snow storms, mud slides, earthquakes, volcanoes, etc. – Anti-deforestation, etc. – This TMA has two questions. Word limit for the TMA: 1600 words +/- 10%. Elaborate discussion and link between accurate, well founded theoretical frameworks and their real, practical applications in the selected organization; this should be clearly highlighted. You are also expected to refer to external sources of information to provide more evidence for your discussion. The questions in this assignment are about different concepts of marketing and society in relation to a selected social marketing campaign. Your discussion needs to be provided in essay format (introduction, body and conclusion). You have to provide comprehensive discussion/analysis in your answer, and not only description. Higher marks will be awarded to work that: o uses the example campaign/company to illustrate key points rather than just describe what it did. Descriptive answers will receive lower marks, o uses a range of scholarly articles to support the key points, or to develop its arguments, o uses correct in-text citations and a correct table of references, o is well-written in essay format, o has a conclusion which addressed the question directly, o is within 10% of the word limit. B324 TMA FALL 2021-2022 Page 2 QUESTIONS Question 1 (100 marks / 40% weighting) Propose a marketing plan for a new social marketing campaign in your country. Research in appropriate detail to present a realistic social marketing plan. (500 words, +/- 10%). Question 2 (100 marks / 60% weighting) Based on the marketing plan you proposed, assess your social marketing plan and analyze & evaluate the social marketing mix (i.e. the 4 Ps) that is implemented in the selected social marketing campaign. (1100 words, +/- 10%) B324 TMA FALL 2021-2022 Page 3 GENERAL INSTRUCTIONS FOR STUDENTS 1. Cut-off date: If you feel that you are unable to meet the cut-off date of the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date. The exact cut-off date will be assigned in due time. 2. Course material: – Students need to refer to external sources of information, in addition to B324 course material where applicable. 3. Format: Report presentation and structure, and PT3 Form. You are expected to write your answers in essay format. You may, however, use bullet points, diagrams, tables, or any graphs to support your arguments. Failing to do so could result in grade deduction from presentation marks up to 5 marks. 4. Plagiarism: It’s imperative that you write your answers using your own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy (Enclosed after these instructions you will find the Arab Open University rules of cheating and plagiarism). 5. Word count: 1600 words +/- 10%. Not adhering to specified word count could result in grade deduction from word count marks up to 5 marks. 6. Referencing: You are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result grade deduction of referencing marks up to 10 marks. In addition, although text books assigned in the course may be used freely as references, you are required to use a minimum of 2 external sources. It is recommended that you use scholarly studies found in the E-library link in the LMS. B324 TMA FALL 2021-2022 Page 4 The Arab Open University Rules about Plagiarism The Arab Open University Definitions of cheating and plagiarism According to the Arab Open University By-laws, “The following acts represent studies of cheating and plagiarism: • Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation. • Verbatim copying of material from the Internet, including tables and graphics. • Copying other students’ notes or reports. • Using paid or unpaid material prepared for the student by individuals or firms. • Utilization of, or proceeding to utilize, contraband materials or devices in examinations.” Examples of Plagiarism Copying from a single or multiple sources, this is where the student uses one or more of the following as the basis for the whole, or a good part, of the assignment: 1. Published or unpublished books, studies or reports 2. The Internet 3. The media (e.g.TV programmes, radio programmes or newspaper studies) 4. An essay from an essay bank 5. A piece of work previously submitted by another student 6. Copying from a text which is about to be submitted for the same assignment B324 TMA FALL 2021-2022 Page 5
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