Marketing Research Presentation Discussion Paper Help Assignment

Marketing Research Presentation Discussion Paper Help


Learning Goal: I’m working on a marketing case study and need guidance to help me learn.

Submit a presentation (PDF of PowerPoint, 8 slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:

What Is the Best Type of Marketing Research?

1. Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.

2. Take a position: Marketing research should be quantitative versus marketing research should be qualitative. Submit in presentation form.


  • Title slide
  • Introduction slide
  • 4-5 slides covering response to the questions
    • Speaker notes on all substantive slides.
    • In-text citations where needed on the slides and/or in speaker notes.
  • Conclusion slide
  • References slide in APA 7th Edition Guidelines

For potential full credit, make use of marketing concepts from the readings and other sources, Presentations must have at least two (2) proper references page and in-text citations in the slides from credible marketing sources, one from the text book.

Also for potential full credit, support your answers to each question with a real-world example2 attachmentsSlide 1 of 2


with I will stand quantitative ive Research because quantitative research has the advantage of Surveying random samples and providing statistical date, that can be quickly assessed, then applied to general broades group. It has the scientifically valid aspect of producing repeatable data that can be trusted for for casting and other planning purposes. a Drawbacks of qualitative resera research – por ‘It does not give a specific measure of it ve the number of people who feel or choose rob ho one way or other, it does not allow for expt extrapolating results and applying que them to a broad public audience sb oldalas

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