Marketing Management the Soft Drinks Industry in Saudi Arabia Assignment

Marketing Management the Soft Drinks Industry in Saudi Arabia

Paper instructions

  • Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinksetc.). Critically Examine how do these various brands position themselves in the Saudi market? ( Minimum 250 Words)
  • Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions. ( Minimum 350 Words)
  • What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
  • Describe one method that you may use to gather primary research on prospective locations.
  • As per your understanding which kind of research you should make first? Why?
    • Your Examples should be relevant to the local Market of Saudi Arabia.
    • Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
    • .Referencing and in-text citation APA
    • Times New Roman (size 12, double-spaced)
    • Without cover page or header

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