Elias British School Intellectual Property Analysis Assignment

Elias British School Intellectual Property Analysis

BCO125                    BUSINESS LAW                   Final Task brief & rubrics

Task

CASE STUDY COMMENTARY

  • individual written task in Harvard style format, cover page, Table of Contents, text alignment and Reference list.
  • The student must build a coherent discussion or argument in essay format, analyzing theories and models. Ethical theories, legal cases and case studies may be referred to when providing examples. Cite all sources.
  • Students must write in complete sentences and develop paragraphs. No bullet points are allowed. Provide spacing between the sentences.
  • Prepare and Introduction, Body, and Conclusion paragraphs.
  • Sources must be used, identified, and properly cited.
  • Format: PDF submitted through Turnitin
  • The answers should analyse the following based on the case study provided below:
  1. Explain the concept of intellectual property
  2. Explain to Simon how he could protect his intellectual property rights regarding his invention?
  3. Imagine that Simon could not afford to get patent protection, how else could he protect the rights to his invention?
  4. Identify and analyse whether or not you believe the parents can show that Simon or the beer company owed them a duty of care?

Provide a developed answer, citing a legal case/s in support of your position.

  • Identify and analyse what Simon can do if he believes the other company has copied the design of his invention.
  • Explain an intellectual property dispute regarding a patented invention.

Submission: Week 13 – Via Moodle by Sunday, 9 May 2021 before 23:59.

•     Word count: 1000-1500

  • Cover, Table of Contents, References and Appendix are excluded of the total word count.

•     Font: Arial 11 pts.

•     Text alignment: Justified.

•     The in-text References and the Bibliography must be in Harvard’s citation style.

Weight: This task is worth 40% of your overall grade for this subject.

Outcomes: This task assesses the following learning outcomes:

  • LO1: understand the role of ethics in a business.
  • LO2: identify ethical issues in the decision-making process.
  • LO3: identify and analyze the available ethical theories to support a business decision.

CASE STUDY

Simon has spent the last four years working on an environmentally friendly six-pack holder, known in the industry as hi-cones or yokes, to replace the plastic rings we are used to seeing he has invented bio-degradable / edible rings made from barley and wheat that marine life can eat. He plans to call his invention WheatMe and use it as part of his trademark.

Although it takes time, Simon manages to convince a number of beer manufacturers to start using his WheatMe holder for their six packs and consumer reaction is very positive. Sadly, after a year in the shops one of the companies is being sued by a local couple because their young child who is allergic to gluten chewed on the pack and had a serious allergic reaction.

At the same time Simon hears that there is another hi-cone on the market with a very similar design to his, but while biodegradable (they degrade in 200 days) are not edible.

  Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Identification of main Issues/Problems   25% Identifies and demonstrates a sophisticated understanding of the main issues / problems in the case study Identifies and demonstrates an accomplished understanding of most of the issues/problems.   Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study Does not identify or demonstrate an acceptable understanding of the issues/problems in the case study
Analysis and Evaluation of Issues / Problems   25%   Presents an insightful and thorough analysis of  all identified issues/problems Presents a thorough analysis of most of the issues identified.   Presents a superficial analysis of some of the identified issues.   Presents an incomplete analysis of the identified issues.
Development of Ideas and Opinions     25% Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.   Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented Little action suggested and/or inappropriate solutions proposed to the issues in the case study.   No action suggested and/or inappropriate solutions proposed to the issues in the case study
Link to Legal Theories and Additional Research     25% Makes appropriate and powerful connections between identified issues/problems and strategic concepts studied in the course  readings and lectures; supplements case study with relevant and thoughtful research and documents all sources of information, including ethical theories and virtues Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited research, ethical theories and virtues Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation. Makes no connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation.

Rubrics

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