Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.

Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan that you will present to the class.
Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.
Include at least 3 elements of the Research List of Topics (see list below):

Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but should be considered in order to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political).

Develop an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights) for the company you have chosen.
Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

The post Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation. appeared first on Best Custom Essay Writing Services | ourWebsite.

Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.

 

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Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.

To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. In Week 2, create the Research section of your plan that you will present to the class.
Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.
Include at least 3 elements of the Research List of Topics (see list below):

Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but should be considered in order to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political).

Develop an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights) for the company you have chosen.
Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

The post Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation. appeared first on Best Custom Essay Writing Services | ourWebsite.

Describe the research section of your marketing plan for a company of your choice in about a 5 to 7 minute presentation.